2009. 10. 20
The commercial-sales strategy of the Hungarian national carrier is seeking out new directions, working on one-off, previously untapped ideas and packages in order to convince an increasing number of travellers that it truly is worth choosing to fly with Malév. Health tourism is unknown territory for the majority of airlines; the Hungarian carrier is one of the first to offer passengers flying from cities in the European Union to Budapest a one-night package complete with free dental treatment for €149.
It is becoming increasingly fashionable, common and popular for a clearly defined target audience to fly not with the primary motivation of discovering the sights and culture of a given destination but rather with the intention of improving their health, for treatment or indeed preventing the onset of illness. Exploiting this demand and market niche, Malév has put together the first such package that provides patients with integrated basic dental treatment as well as extremely attractive conditions.
Hungary's flag carrier compiled the package proposal providing entitlement to dental treatment jointly with several top quality healthcare service providers and tourism partners, naturally bearing in mind the particular demands of customers. For just €149 the airline will fly people to Budapest from 15 EU cities (Stockholm, Gothenburg, Helsinki, Copenhagen, London, Berlin, Stuttgart, Frankfurt, Hamburg, Milan, Rome, Venice, Paris, Brussels, Amsterdam) picked from the extensive Malév route network in order that they can take advantage of a basic dental check-up and treatment. The package rate includes a return air ticket (including all taxes and duties), one night in the 3-star Hotel Császár, Budapest, and one free course of dental treatment where experienced dentists speaking English and German deal with the guests.
Dental treatment includes, among others, panorama ultrasound, ultrasound plaque removal, polishing, consultancy and planning further dental treatment options. Customers choosing to use the services of Malév can, for an additional charge, also take advantage of the services of Thermal Hotel Margitsziget, Radisson Blue Béke Hotel, Grand Hotel Margitsziget, Hotel Aréna, Hotel Budapest and Hotel Molnár if they wish.