2009. 10. 20
The commercial-sales strategy of the Hungarian national carrier is seeking out new directions, working on one-off, previously untapped ideas and packages in order to convince an increasing number of travellers that it truly is worth choosing to fly with Malév. Health tourism is unknown territory for the majority of airlines; the Hungarian carrier is one of the first to offer passengers flying from cities in the European Union to Budapest a one-night package complete with free dental treatment for €149.
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